WealthCounsel is the premier provider of solutions for estate planners and business lawyers. Our combined offerings of drafting technology, legal education and practice development help attorneys elevate their practices and achieve greater success. We believe in the power of service and the strength of an elite member community that is over 4,000 members strong to make a difference in the lives of our customers and their clients.

SUMMARY 

The Vice President of Marketing at WealthCounsel develops, communicates, and executes brand strategy, market development and awareness, lead generation strategies and tactics, and all communications activities for WealthCounsel’s continued growth. We need a marketing leader with vision, constant focus on growth and the goals required to achieve it, a strong sense of brand and the right voice to bring it to life, and the ability to build rapport and effective relationships.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Develop and execute compelling marketing strategies for WealthCounsel while creating a periodic marketing strategic plan that aligns tactics and resources to achieve goals. Plan it. Build it. Do it.

• Work with your marketing team to develop and implement lead generation plans to ensure that a steady flow of qualified, prospective customers is being delivered to our sales team. You will spend a significant amount of time staying current on digital marketing strategies while also creating new ideas for lead generation and content marketing. 

• Track the effectiveness of marketing tactics and adjust strategies as needed for maximum effectiveness using data analytics. You don’t need to love numbers, just know how to use them.

• It’s all about growth and driving revenue, so you will be collaborating with the VP of Sales to develop new strategies for success within the marketing and sales pipeline, while also working closely with the VP of Member Experience and VP of Renewals to ensure compelling communications are implemented to achieve customer retention goals. 

• Lead and develop a marketing team capable of carrying out the necessary marketing strategies and tactics, generating new ideas, and hitting aggressive deadlines. You’ll oversee digital, creative, communications, and events staff and you’ll need to stay on top of dozens of projects with lots of moving parts. At 10:00 you could be talking about social media strategies and at 11:00 discussing event planning, so you’ll need a broad foundation of marketing know-how.

• Work closely with the CEO and senior leadership to identify and develop strategic alliances and joint ventures that lead to increased brand awareness and revenue opportunities.

• Work with the marketing teams of companies in our business group to ensure we are aligned in our group goals and support them through WealthCounsel’s marketing efforts.

• Proactively gain an understanding of the subject matter the company focuses on to effectively craft marketing messages and direct your team.

• Oversee and direct market research, competitor analysis, and public relations. 

• Source and manage contractors, vendors, and agency partners. You won’t be successful without outside resources, so bring some contacts and relationship skills.

• This is a virtual position with occasional travel required for meetings and conferences.

EXECUTIVE SUPERVISORY RESPONSIBILITIES: 

• Interviews, hires, and trains management-level staff in the department.

• Oversees the daily workflow of the division.

• Provides constructive and timely performance feedback to ensure top-level performance at all levels of division.

• Handles discipline and termination of employees in accordance with company policy.

ESSENTIAL SKILLS & EXPERIENCE

• 10 years of marketing experience in comparable industries with at least 4 years in a senior marketing management position. Experience within the legal industry is preferred.

• Excellent interpersonal skills with proven ability to work well in a highly collaborative leadership environment. Personal maturity, good judgment, and the ability to communicate effectively with peers, employees, executive leadership, and shareholders all matter. We need a grown-up who plays well with others.

• Broad functional experience in areas of strategic planning and marketing, brand development and communication, digital marketing strategies and experience with marketing automation technology (HubSpot preferred), and product launch planning. And no, it’s not a coincidence that the word “digital” keeps appearing. You need some really solid online marketing strategy experience. 

• Solid, proven experience in creating and managing budgets in excess of $1 million. That’s going to also require skills in negotiating contracts and vendor management. 

• Be customer-focused. Show that you know how to serve the needs and expectations of a community of customers.

• You need to know how to write effectively and with purpose, with the ability to edit other people’s writing, and with the ability to identify the right written voice for WealthCounsel.

• This is not a corner office job where you delegate everything all day long. You have to be hands-on and able to demonstrate a variety of skills to support your team. The goals are multiple and aggressive, so you have to be able to inspire a team to meet them where they are. And a sense of humor wouldn’t hurt.

• Bachelor's degree in Business Administration, Marketing, Communications or related field.

Salary: The salary range listed reflects the total on target earnings for this position (base salary plus bonus).