VP, Marketing (Virtual, Full-time Position)
The Vice President of Marketing at WealthCounsel develops, communicates, and executes brand strategy, market development and awareness, lead generation strategies and tactics, PR strategy, and all communications activities for WealthCounsel’s continued growth. We need a marketing leader with vision, constant focus on growth and the goals required to achieve it, a strong sense of brand and the right voice to bring it to life, experience with public relations and digital marketing, and the ability to build rapport and effective relationships.
WealthCounsel LLC is an organization where you can have an impact. We are a 25-year old company providing a suite of legal practice support products and services to attorneys. We are well-established and a leader in our market. As VP of Marketing, you should be ready to handle ambitious goals and create solutions for multiple priorities. There are many unique challenges and plenty of opportunities for success.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Essential duties and responsibilities for this position include, but are not limited to:
Developing and executing compelling marketing strategies for WealthCounsel while creating a periodic marketing strategic plan that aligns tactics and resources to achieve goals.
Working with your marketing team to develop and implement lead generation plans to ensure that a steady flow of qualified, prospective customers is being delivered to our sales team. This will involve staying current on digital marketing strategies while also creating new ideas for lead generation and content marketing.
Using data analytics to track the effectiveness of marketing tactics and adjust strategies as needed for maximum effectiveness.
Collaborating with the VP of Sales to develop new strategies for success within the marketing and sales pipeline.
Working closely with the VP of Customer Experience, VP of Software Solutions, VP of Learning, and VP of Practice Success to ensure compelling communications are implemented to achieve customer retention goals.
Leading and developing a marketing team capable of carrying out desired and necessary marketing strategies and tactics, generating new ideas, and hitting aggressive deadlines. You will oversee digital, creative, communications, and you will need to stay on top of dozens of projects with many moving parts.
Working closely with the CEO and senior leadership to identify and develop strategic alliances and joint ventures that lead to increased brand awareness and revenue opportunities.
Overseeing and directing market research and competitor analyses as it relates to developing marketing strategies.
Overseeing and directing public relations in collaboration with key stakeholders.
Sourcing and managing contractors, vendors, and agency partners.
This is a virtual position, however occasional travel is required for meetings and conferences.
KEY COMPETENCIES AND EXPERIENCE
10 years of marketing experience in comparable industries with at least 4 years in a senior marketing management position.
Excellent interpersonal skills with proven ability to work well in a highly collaborative leadership environment. Personal maturity, good judgment, capable of communicating effectively with peers, employees, executive leadership, and shareholders.
Broad functional experience in the areas of strategic planning and marketing, brand development and communication, public relations, digital marketing strategies, marketing automation technology (HubSpot preferred), and product launch planning.
Solid, proven experience in creating and managing budgets in excess of $1 million, negotiating contracts, and vendor management.
Customer-focused attitude that reflects your knowledge of how to serve the needs and expectations of a community of customers.
Excellent written communication skills, including the ability to write. effectively and with purpose, edit other people’s writing, and identify the right written voice for WealthCounsel.
Willingness to be hands-on and able to demonstrate a variety of skills to support and inspire your team.
Bachelor's degree in Business Administration, Marketing, Communications or a related field.
We value our employees' time and efforts. Our commitment to your success is enhanced by our competitive salary, an extensive benefits package including paid time off, medical, dental and vision benefits, 401K with matching, gym and home internet reimbursement, and future growth opportunities within the company.
Additionally, we work to maintain the best possible environment for our employees, where people can learn and grow with the company. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, planning and culture.
*Virtual Employment opportunities are open for hire in any state except Alaska, California and Hawaii